Product Placement

Put Your Brand in Front of 15,000+ Hospitality Decision-Makers

With Credibility Built In

For more than three decades, Robert Ancill has worked at the highest levels of the restaurant and hospitality industry, advising owners, operators, and executive teams across concepts, countries, and categories. That experience has created something increasingly rare: direct, trusted access to the people who make real purchasing and strategic decisions in hospitality. Through Robert Ancill’s Substack publication and professional social channels, Robert engages an audience of senior hospitality professionals who don’t just read, they evaluate, discuss, and act.

This is not mass reach. It’s precision access to the audience most restaurant vendors struggle to reach efficiently.

A Focused, Decision-Making Audience

Robert Ancill’s readership and following include:

  • C-suite hospitality executives
  • Multi-unit operators and franchise leadership
  • Regional and location-level decision-makers
  • Consultants and senior managers influencing purchasing strategy

These are professionals responsible for technology adoption, vendor selection, and operational investment.

 

The Opportunity: High-Trust Brand Placement

Robert Ancill offers selective brand and product placement within his expansive editorial ecosystem, specifically designed for companies serving the restaurant and hospitality industry.

Your brand appears in context, inside insight-driven content that readers already trust and value.

This is not banner advertising. It’s editorial-adjacent visibility, where credibility is earned, not claimed.

Placements typically generate approximately 250 qualified clicks per article, often from senior decision-makers evaluating real solutions.

What Placement Looks Like in Practice

Natural brand mentions within relevant Substack articles
Clear explanation of why a product or service matters operationally
Professional attribution, no hype, no hard sell
Optional dedicated call-out sections where appropriate
Every placement is designed to feel like insight, not interruption.

 

Distribution & Amplification

Each article featuring vendor placement is amplified across my owned channels:

Substack: 10,000+ hospitality professionals
LinkedIn: Approximately 26,000 followers, heavily weighted toward operators and executives
Facebook: Approximately 20,000 followers, including owners and long-tenured managers
This layered distribution ensures your brand doesn’t appear once, it travels through the professional networks where purchasing conversations actually happen.
 

Who This Is For

This offering is well suited to:

  • Restaurant technology platforms
  • Foodservice equipment manufacturers
  • Staffing, training, and HR solutions
  • Supply chain and procurement vendors
  • Marketing, data, or operational tools for hospitality

If you sell to restaurants, this is where your buyers already are.

Partnership Options

To preserve editorial integrity and audience trust, all partnerships are limited, curated, and category-controlled.

Robert Ancill only works with partners he believes add genuine value to the industry. Robert Ancill reserves the right to refuse any partnership or product placement requests at his sole discretion and for any reason. 

Featured Article Placement Starting at $2,500

Ideal for vendors seeking focused exposure tied to a specific operational topic.

Includes:

  • Contextual brand integration within a relevant Substack article
  • Editorial framing aligned with real operator challenges
  • One primary link to your product or resource
  • Distribution across Substack, LinkedIn, and Facebook
  • Category protection within the article
Multi-Article Visibility Package From $6,500 (three-article series)

Designed for brands that benefit from repetition, recall, and sustained presence.

Includes:

  • Placement across three separate articles
  • Strategic positioning across complementary industry topics
  • Reinforced brand visibility over multiple weeks
  • Compounding reach across all distribution channels
Strategic Brand Partner From $12,000 per quarter

Limited availability
For vendors seeking consistent, high-trust visibility with hospitality leadership.

Includes:

  • Priority placement across multiple articles over a three-month period
  • Thoughtful integration into trend, strategy, and insight-driven content
  • Light category exclusivity
  • Preferred scheduling and editorial alignment

This tier is intentionally capped to maintain credibility and relevance.

Category Exclusivity

Select partners may qualify for category exclusivity, ensuring no direct competitors appear within the same solution space during the partnership period. Availability and pricing are provided on application

Editorial Standards

Clearly contextualized Carefully written to preserve audience trust Aligned with real operational value

Robert Ancill does not publish pay-to-play endorsements or promotional fillers.

Let’s Talk

If you serve the restaurant and hospitality industry and are looking for meaningful visibility, not noise, let’s talk.

Request partnership details email: info@robertancill.com

Availability is limited by category and editorial calendar, and accepted at the sole discretion of Robert Ancill and his editorial team.

Robert Ancill is a globally recognized restaurant and hospitality expert, consultant, and writer. His insights are read weekly by thousands of senior hospitality professionals worldwide.